雜志介紹

Revista Brasileira De Marketing雜志介紹

《Revista Brasileira De Marketing》是一本以Portuguese為主的開放獲取國際優(yōu)秀期刊，中文名稱巴西營銷雜志，本刊主要出版、報道領(lǐng)域的研究動態(tài)以及在該領(lǐng)域取得的各方面的經(jīng)驗和科研成果，介紹該領(lǐng)域有關(guān)本專業(yè)的最新進(jìn)展，探討行業(yè)發(fā)展的思路和方法，以促進(jìn)學(xué)術(shù)信息交流，提高行業(yè)發(fā)展。該刊已被國際權(quán)威數(shù)據(jù)庫SCIE收錄，為該領(lǐng)域相關(guān)學(xué)科的發(fā)展起到了良好的推動作用，也得到了本專業(yè)人員的廣泛認(rèn)可。該刊最新影響因子為0.3，最新CiteScore 指數(shù)為0.6。

英文介紹

Revista Brasileira De Marketing雜志英文介紹

Brazilian Marketing Magazine is a professional publication focused on the Brazilian market and marketing strategies. Brazil is an economically active and diverse country with a vast consumer market and a growing e-commerce sector. According to statistics from FGV Ibre, a foundation in Brazil, in the first quarter of 2024, 16% of Brazil's retail sales came from digital channels, marking the fourth consecutive quarter of increase. This indicates that Brazil's marketing environment is undergoing a digital transformation, and the Brazilian Marketing Magazine may focus on this trend, providing marketing professionals with in-depth analysis and case studies on digital marketing, social media strategies, e-commerce, and mobile marketing.

In addition, the magazine may provide insights into Brazilian consumer behavior, including consumer preferences for different products and services, as well as how cultural factors influence purchasing decisions. For example, when Chery Automobile was expanding into the Brazilian market, it conducted in-depth research on the marketing environment in Brazil and formulated corresponding product strategies, pricing strategies, promotion strategies, and distribution strategies.